
The music business is a multi-billion industry, generating jobs for a lot of people from composers, recording artists, record producers, musical directors to recording engineers, manufacturers, distributors, retailers, etc.
Promotion is necessary in such a lucrative business in order to increase profits and generate more revenues. With this knowledge, recording companies invest in the promotion of the records they produce. Promotion may take the form of posters, websites, shows, guestings, etc.
In the 1980s, a promotional film clip called music video became a prominent medium of promoting music. Music videos were popularized by music television (MTV), which based the format… Continue reading